Hume's Philosophy about reason and Passion Essay

Hume's Philosophy about reason and Passion - Essay Example Hume’s philosophy about Reason & Passion David Hume was a historian & philosopher in the mid of 18th century from Scotland. Born on May 7, 1711 & died on August 25, 1776, Hume was one of the most important philosophers of that time & is regarded with many great western philosophers of modern times. He was famous for his philosophical ideas about human empiricism & skepticism. He purposed the ideas of passion that they drive human beings rather than logical reasoning or thinking. Hence he was a contemporary of Rene Descartes, a French philosopher of 17th century, who argued that human mind is a thinking thing & it follows the logical reasoning about everything. Hume was strongly opposed to this idea of presenting human minds & he tried to establish a new & natural science about psychology of human nature. In his famous publication â€Å"A Treatise of Human Nature: Being an Attempt to introduce the experimental Method of Reasoning into Moral Subjects†, he argued that the real force which is responsible for all human activities is their desires or passions about something. Whenever anyone tends to pull towards something, it may be money or a loved one or anything else; he makes every possible chance to accomplish the goals. Reason cannot be wholly or completely the driving force, it is a part of passion or in Hume’s own words, â€Å"a slave of passions†. ... The knowledge which humans take by their experience helps them to decide what is right & what is wrong for them. In the lights of all these combined perceptions, anyone becomes able to find the right way towards success & achievements. He regarded passions as the treatment of free wills & emotions & that the moral ethics are based upon the feelings not upon the moral principles. According to him humans do not bother any kind of rules when it comes to a peculiar situation, neither they follow the logical reasoning according to the circumstances, but they follow their instincts & senses & behave accordingly. Unless the passion is not build on any false concepts, like such thing which do not have any existence, for example fear from ghosts or such things which usually don’t come in our way; it is the thing which determines what to do & what not. Hence passion can never be unreasonable since every person has his/her own logics to justify his/her passion about anything or anyone (H ume. 1739). Many scholars of that time harshly condemned this idea of Hume. They said that it is impossible not to have any kind of moral ethics or a set of rules described for the humans. In this way, any human being will do whatever he/she will want & the world will become a place where only desires are fulfilled at any cost. This also goes in the opposite way of religion since it addresses not to obey only passions but moral ethics & reasons determine one’s path to follow. They also claim the text to be very abstract & meaningless & as a combination of jumbled words. However, many scholars & philosophers of today’s time also consider his treatise a modern work in philosophy & name him as

Hong kong disney land Essay Example | Topics and Well Written Essays - 750 words

Hong kong disney land - Essay Example One of the most essential entry approaches for Disney is to work with foreign governments where they want to open theme parks because the latter can provide various kinds of incentives. France, Japan, and Hong Kong all provided different incentives to attract Disney into opening its theme parks in its countries. France offered $1 billion worth of various incentives (â€Å"Case Study,† n.d.), while Hong Kong paid for more than 80% of the $2.9 billion initial expenditures of the Hong Kong Disney project (Einhorn & Balfour, 2009). Furthermore, it helps Disney that the foreign country is a partner in the venture because the risks are distributed and the country can provide cultural knowledge and skills that Disney may lack. For instance, in Hong Kong, the government holds 57% share in the joint venture (Einhorn & Balfour, 2009). As a business partner, the government reduces risks on the part of Disney, wherein losses were distributed between it and the government (Einhorn & Balfou r, 2009). The government also offers expertise in local market knowledge to Disney, thereby providing real-time, relevant knowledge to Disney, so that it can properly adapt its marketing mix to local markets (â€Å"Case Study,† n.d.). In addition, the government can provide the infrastructures needed for expanding the theme park. Hong Kong Disney wants to expand its park, and right now, it is waiting for the government to finance part of the expansion (Einhorn & Balfour, 2009). Hence, Disney reaps diverse economic, social, and cultural advantages in working with governments as partners. As for Hong Kong Disney, the Chinese apparently had problems understanding and applying international norms of behavior. China is a large market with different dialects and cultural norms. Disneyland imposes universal cultural rules and guidelines, which the Mainland Chinese, for instance, cannot easily follow, such as not spitting and urinating in its areas and not smoking in prohibited locat ions (Ren, 2013, p.42). Some of the Chinese cannot understand these international norms of behavior because they clash with their local cultural norms. In other words, what may seem international might be tremendously conflicting with local habits and practices (i.e. Many Mainland Chinese do not think that spitting anywhere and urinating in public areas are supposed to be unethical or unlawful). In addition, it is critical for Hong Kong Disney to help the Chinese understand international norms of behavior because Disney aims for universal brand equity. Disney seeks to have a strong global brand, where entertainment is attained through an appeal to magic and the international connection of people across cultures (Tuleja, 2009, p.142). Disney wants tourists, whatever Disney theme park they might be in, to feel that Disney is in each location, which means that expectations across theme parks in terms of norms and practices must be standardized to reduce negative surprises and negative brand associations. Disney has a large stake, thus, in standardizing international norms of behavior for the benefit of its brand and its notion of international markets. After discussing international norms, the next points to be discussed are two issues in Hong Kong Disney’s current operation, primarily falling revenues and expansion funding issues. At present, Hong Kong Disney’s revenues are not stellar. Hong Kong Disneyland's numbers have been disappointing. It sold 4.27 million tickets in 2007, which dropped from 5